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BillboardBHARAT.com is an online billboard or display board. The total space of one square foot is divided into smaller squares in a grid format. The individual squares are being sold as advertising space.
People are naturally drawn to superlatives—the biggest, the most expensive, the most exclusive etc. The intrigue surrounding what makes this billboard worth such a title and what content or brands choose such a platform creates a powerful draw.
The completed billboard would come out in a mosaic or collage format with all advertisers showing their brand or message on it; in different sizes and colours depending on the amount of space purchased. The billboard would be online for 10 years at least (realistically much more) and is an attempt to capture the prominent cultural expression of the decade at one place and in a single image. Framed and printed hardcopy of the completed billboard would be displayed as art at museums and business conclaves. The Billboard is one foot wide and one foot tall, so the amount of advertising space available is very limited.
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